{"id":18135,"date":"2020-09-11T12:38:10","date_gmt":"2020-09-11T03:38:10","guid":{"rendered":"https:\/\/www.geekly.co.jp\/column\/?p=18135"},"modified":"2020-10-05T16:08:09","modified_gmt":"2020-10-05T07:08:09","slug":"abm-tools","status":"publish","type":"post","link":"https:\/\/www.geekly.co.jp\/column\/cat-technology\/abm-tools\/","title":{"rendered":"ABM\u30c4\u30fc\u30eb\u306e\u304a\u3059\u3059\u30814\u9078\u3092\u89e3\u8aac\uff01ABM\u5c0e\u5165\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb\u3068\u30e1\u30ea\u30c3\u30c8\u306f\uff1f\u8ee2\u8077\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u304c\u3054\u7d39\u4ecb"},"content":{"rendered":"<h2>ABM\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3068\u306f\uff1f<\/h2>\n<p>&nbsp;<\/p>\n<p>\u65e5\u672c\u3067\u306f\u307e\u3060\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u3067\u3059\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u5e02\u5834\u3084\u74b0\u5883\u306b\u5411\u3044\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3069\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092ABM\u3068\u79f0\u3059\u308b\u306e\u304b\u3092\u8e0f\u307e\u3048\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u3058\u307e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/57e4d6404e50ab14f6da8c7dda79367a1c37d7e75b4c704f752f72d5914dc259_1280.jpg\" alt=\"\u30d1\u30bd\u30b3\u30f3\" width=\"1280\" height=\"854\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>ABM\u3068\u306f<strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08Account-Based Marketing\uff09<\/strong>\u306e\u7565\u3067\u3001\u6700\u8fd1\u805e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u55b6\u696d\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3082\u3068\u3082\u3068\u306fITSMA\uff08IT Services Marketing Association\uff1aIT\u30b5\u30fc\u30d3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5354\u4f1a\uff09\u304c\u6982\u5ff5\u3092\u63d0\u5531\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>ITSMA\u306f2004\u5e74\u306bABM\u3092\u63d0\u5531\u3057\u307e\u3057\u305f\u304c\u3001\u6b27\u7c73\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3067\u3082\u3066\u306f\u3084\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u306f\u3053\u3053\u6570\u5e74\u3001\u65e5\u672c\u3067\u306f\u3054\u304f\u6700\u8fd1\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5bfe\u8c61\u3092\u4f01\u696d\uff08\u30a2\u30ab\u30a6\u30f3\u30c8\uff09\u30d9\u30fc\u30b9\u3068\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u4f01\u696d\u306e\u4e2d\u306e\u500b\u4eba\u3092\u5bfe\u8c61\u3068\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3042\u308b\u4f01\u696d\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u6c7a\u3081\u305f\u3089\u3001\u4f01\u696d\u5185\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u7d50\u96c6\u3057\u3066\u305d\u306e\u4f01\u696d\u5168\u4f53\u3092\u5bfe\u8c61\u3068\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">\u5b9f\u306f\u65e5\u672c\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u306f\u5408\u3063\u3066\u3044\u308b<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"tie, necktie, adjust\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/50e9d5434256b108f5d08460962933771d36dced4e5074407c2a7ed4944bc5_1280.jpg\" alt=\"tie, necktie, adjust\" width=\"1280\" height=\"\" 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style=\"text-decoration: underline;\">\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u63d0\u4f9b<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u4e16\u9593\u306b\u3042\u308b\u81a8\u5927\u306a\u30c7\u30fc\u30bf\uff08\u4f01\u696d\u30c7\u30fc\u30bf\u30fb\u9867\u5ba2\u30c7\u30fc\u30bf\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u8ca1\u52d9\u60c5\u5831\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u3082\u3068\u306b\u3001<strong>\u4f01\u696d\u306e\u60c5\u5831\u3092\u793a\u3059\u30b7\u30ca\u30ea\u30aa\u30c7\u30fc\u30bf<\/strong>\uff08\u8d85\u9ad8\u6210\u9577\u30fb\u30a2\u30b8\u30a2\u9032\u51fa\u30fb\u50cd\u304d\u65b9\u6539\u9769\u306a\u3069\uff09\u3092\u7d10\u4ed8\u3051\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">\u6210\u7d04\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u4f01\u696d\u306e\u62bd\u51fa<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>\u4e0a\u8a18\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u304b\u3089\u3001\u6210\u7d04\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u4f01\u696d\u3092\u62bd\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u3059\u306a\u308f\u3061\u3001\u9867\u5ba2\u60c5\u5831\u304b\u3089\u5206\u6790\u3092\u884c\u306a\u3044<strong>\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u4f01\u696d<\/strong>\uff08\u65e2\u5b58\u9867\u5ba2\u30fb\u6f5c\u5728\u9867\u5ba2\uff09\u3092\u62bd\u51fa\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u9867\u5ba2\u7ba1\u7406\u624b\u6cd5\u306b\u3064\u3044\u3066<\/h2>\n<p>&nbsp;<\/p>\n<p>\u8fd1\u5e74\u3001\u6e29\u5ea6\u611f\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u3068\u308a\u3092\u4fdd\u5b58\u3057\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u3082\u5fc5\u9808\u306a\u30c4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\u3092\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">MA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/5ee0d44b4d50b108f5d08460962933771d36dced4e50774975267ad2914cc3_1280.jpg\" alt=\"\u5973\u6027\" width=\"1280\" height=\"859\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>ABM\u306b\u4f7f\u7528\u3055\u308c\u308b\u624b\u6cd5\u306bMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u9867\u5ba2\u958b\u62d3\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u30fb\u52b9\u7387\u5316<\/strong>\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u5c55\u793a\u4f1a\u306b\u6765\u305f\u4eba\u306e\u3046\u3061\u3001\u30bb\u30df\u30ca\u30fc\u306b\u53c2\u52a0\u3057\u3066\u66f4\u306bHP\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u4eba\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3059\u308b\u3068\u3044\u3046\u3088\u3046\u306b\u3001<strong>\u3042\u308b\u4e00\u5b9a\u306e\u884c\u52d5\u3092\u3068\u3063\u305f\u4eba<\/strong>\u3092\u30c8\u30ea\u30ac\u30fc\u3068\u3057\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u7372\u5f97\u3059\u308b\u30ea\u30fc\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u7372\u5f97\u30ea\u30fc\u30c9\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3057\u3066\u3001\u512a\u5148\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">SFA\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3068\u306f<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>ABM\u306b\u4f7f\u7528\u3055\u308c\u308b\u624b\u6cd5\u306bSFA\uff08\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u306e\u3053\u3068\u3067\u3001\u55b6\u696d\u6d3b\u52d5\u3092\u53ef\u8996\u5316\u30fb\u52b9\u7387\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070<strong>\u9867\u5ba2\u60c5\u5831\u30fb\u6848\u4ef6\u30fb\u5546\u8ac7\u306a\u3069\u3092\u6570\u5024\u5316<\/strong>\u3057\u305f\u308a\u3001<strong>\u55b6\u696d\u30d1\u30fc\u30bd\u30f3\u306e\u884c\u52d5\u3092\u7ba1\u7406<\/strong>\u3057\u305f\u308a\u3001\u4e88\u5b9f\u7ba1\u7406\u3092\u884c\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3059\u308c\u3070\u7ba1\u7406\u8005\u5074\u306e\u307b\u3046\u3067\u3082\u8996\u899a\u7684\u306b\u9032\u6357\u3092\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4eba\u54e1\u914d\u7f6e\u306e\u65bd\u7b56\u3084\u55b6\u696d\u65bd\u7b56\u306a\u3069\u306e\u610f\u5fd7\u6c7a\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">CRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u3068\u306f<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>ABM\u306b\u4f7f\u7528\u3055\u308c\u308b\u624b\u6cd5\u306bCRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff09\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u53d7\u6ce8\u5f8c\u306e\u9867\u5ba2\u7ba1\u7406\u306b\u4f7f\u308f\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u30af\u30ed\u30b9\u30bb\u30eb\u306a\u3069\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>\u53d7\u6ce8\u5f8c\u306b\u306f\u4f1a\u793e\u60c5\u5831\u30fb\u6280\u8853\u60c5\u5831\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u30fb\u610f\u56f3\u30fb\u4f01\u696d\u306b\u5bfe\u3059\u308b<strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30c7\u30fc\u30bf\uff08\u904e\u53bb\u306e\u55b6\u696d\u5b9f\u7e3e\u30fbWeb\u3067\u306e\u884c\u52d5\u306a\u3069\uff09\u304c\u5fc5\u8981<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u7ba1\u7406\u3057\u3066\u9867\u5ba2\u3068\u306e\u3088\u308a\u3088\u3044\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3066\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"entry_link\"><a href=\"\/entry\/\">\u7121\u6599\u8ee2\u8077\u76f8\u8ac7\u306b\u767b\u9332\u3057\u3066ABM\u5c0e\u5165\u306b\u8a73\u3057\u3044\u30a8\u30f3\u30b8\u30cb\u30a2\u306b\u306a\u308d\u3046<\/a><\/div>\n<p>&nbsp;<\/p>\n<h2>ABM\u30c4\u30fc\u30eb\u306e\u30aa\u30b9\u30b9\u30e1\u306f\uff1f<\/h2>\n<p>&nbsp;<\/p>\n<p>\u672c\u7ae0\u3067\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084ABM\u3092\u5f37\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u30c4\u30fc\u30eb\u306e\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u5c0e\u5165\u304c\u5411\u3044\u3066\u3044\u308b\u4f01\u696d\u3092\u89e3\u8aac\u3057\u307e\u3059\u306e\u3067\u3001\u5c0e\u5165\u306e\u53c2\u8003\u306b\u3057\u3066\u3044\u305f\u3060\u3051\u305f\u3089\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">FORCAS<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"work, typing, computer\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/51e3d442435ab108f5d08460962933771d36dced4e50774975267ad29348c7_1280.jpg\" alt=\"\u30d1\u30bd\u30b3\u30f3\" width=\"1280\" height=\"853\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>FORCAS\u306fABM\u3092\u5f37\u529b\u306b\u652f\u63f4\u3059\u308b\u30af\u30e9\u30a6\u30c9\u30b5\u30fc\u30d3\u30b9\u3067\u3001\u6709\u4fa1\u8a3c\u5238\u5831\u544a\u66f8\u3084\u8ca1\u52d9\u60c5\u5831\u3092\u3082\u3068\u306b<strong>\u30b7\u30ca\u30ea\u30aa\u30c7\u30fc\u30bf\u3092\u4f01\u696d\u306b\u7d10\u4ed8\u3051<\/strong>\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u300cAM\u30c4\u30fc\u30eb\u3092\u5229\u7528\u300d\u300c\u55b6\u696d\u8077\u3092\u52df\u96c6\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u5229\u7528\u30b5\u30fc\u30d3\u30b9\u3084\u6c42\u4eba\u60c5\u5831\u3082\u4ed8\u4e0e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u55b6\u696d\u90e8\u9580\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u611f\u899a\u3092\u305d\u308d\u3048\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u3092\u7279\u5b9a\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u6210\u7d04\u898b\u8fbc\u307f\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u4f01\u696d\u306e\u30ea\u30b9\u30c8\u4f5c\u6210\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u540d\u3092\u30ea\u30b9\u30c8\u5316\u3057\u305fExcel\u30b7\u30fc\u30c8\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3060\u3051\u3067\u3001FORCAS\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u4f01\u696d\u3068\u7167\u5408\u3057\u3066\u65e2\u5b58\u306e\u9867\u5ba2\u50be\u5411\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u73fe\u5728\u4f7f\u7528\u3057\u3066\u3044\u308bMA\u30c4\u30fc\u30eb\u3084CRM\u30c4\u30fc\u30eb\u3068\u9023\u643a\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f01\u696d\u30c7\u30fc\u30bf\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3060\u3051\u3067FORCAS\u306e<strong>\u4f01\u696d\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306e\u60c5\u5831\u306b\u540d\u5bc4\u305b\u304c\u7c21\u5358\u306b\u3067\u304d\u308b<\/strong>\u306e\u3067\u3059\u3002<\/p>\n<p>FORCAS\u306f\u7279\u5b9a\u306e\u5546\u54c1\u3092\u3069\u306e\u4f1a\u793e\u304b\u3089\u3069\u306e\u304f\u3089\u3044\u58f2\u4e0a\u3052\u305f\u3044\u306e\u304b\u6c7a\u307e\u3063\u3066\u3044\u308b\u4f01\u696d\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u89aa\u548c\u6027\u306e\u30b9\u30b3\u30a2\u304c\u843d\u3061\u308b\u305f\u3081<strong>\u65e2\u5b58\u306e\u5951\u7d04\u8005\u6570\u304c\u5c11\u306a\u3044\u4f01\u696d<\/strong>\u306fFORCAS\u306b\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">Marketo<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Marketo\u306f\u30a2\u30c9\u30d3\u793e\u304c\u958b\u767a\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u4e16\u754c\u30675,000\u4ee5\u4e0a\u306e\u4f01\u696d\u306b\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u5b9f\u7e3e\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u9867\u5ba2\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3066\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/strong><\/p>\n<p>\u7279\u5fb4\u306f\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u57fa\u3065\u3044\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u958b\u767a\u3055\u308c\u305f\u5546\u54c1\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306e\u5145\u5b9f\u304c\u7279\u5fb4\u3068\u3057\u3066\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30e1\u30fc\u30eb\u9001\u4fe1\u30fb\u30e2\u30d0\u30a4\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9023\u643a\u30fb\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30fbWeb\u5e83\u544a\u306e\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b700\u4ee5\u4e0a\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3068\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001FORCAS\u3068\u306e\u9023\u643a\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u308bslack\u3084Chatwork\u306a\u3069\u3082\u9023\u643a\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u5145\u5b9f\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u7279\u5fb4\u306e\u4e00\u3064\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u5206\u79d1\u4f1a\u3084\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u304c\u3042\u308a<strong>\u30b5\u30dd\u30fc\u30c8\u3092\u53d7\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/p>\n<p>\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u5145\u5b9f\u3057\u3066\u3044\u3066\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3084<strong>Marketo University\u3068\u3044\u3046\u7121\u6599\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30b3\u30fc\u30b9<\/strong>\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">uSonar<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>uSonar\u306f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3046\u969b\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3092\u904b\u7528\u3057\u3066\u3044\u304f\u4e2d\u3067\u30ea\u30fc\u30c9\u304c\u5897\u3048\u308b\u305f\u3081\u8868\u8a18\u63fa\u308c\u304c\u751f\u3058\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u8868\u8a18\u63fa\u308c\u3092<strong>\u300c\u540d\u5bc4\u305b\u300d\u300c\u30c7\u30fc\u30bf\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u300d\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046<\/strong>\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>uSonar\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067ABM\u3092\u5b9f\u73fe\u3059\u308b\u6d41\u308c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30fb\u793e\u5185\u306b\u6563\u5728\u3059\u308b\u53d6\u5f15\u5148\u30c7\u30fc\u30bf\u3084Web\u30ed\u30b0\u3084\u540d\u523a\u60c5\u5831\u3001\u8cc7\u6599\u8acb\u6c42\u306a\u3069\u306e\u30c7\u30fc\u30bf\u7d71\u5408<\/p>\n<p>\u30fb\u91cd\u70b9\u30a2\u30d7\u30ed\u30fc\u30c1\u4f01\u696d\u7fa4\uff08\u30db\u30ef\u30a4\u30c8\u30b9\u30da\u30fc\u30b9\uff09\u306e\u53ef\u8996\u5316<\/p>\n<p>\u30fb\u65e5\u672c\u6700\u5927\u306e\u4f01\u696d\u30c7\u30fc\u30bf\u300cLBC\u300d\u3092\u4fdd\u6709\u3057\u3066\u304a\u308a\u6b63\u78ba\u306a\u53ef\u8996\u5316\u304c\u53ef\u80fd<\/p>\n<p>\u30fb\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9\u306a\u3069\u306eSFA\u3001CRM\u30fbMA\u306e\u9023\u643a\u3092\u884c\u3046<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">Salesforce<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"coding, programming, css\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/57e8d0404952a914f6da8c7dda79367a1c37d7e75b4c704c7c267ed1974fc150_1280.jpg\" alt=\"coding, programming, css\" width=\"1280\" height=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Salesforce(\u30bb\u30fc\u30eb\u30b9\u30d5\u30a9\u30fc\u30b9)\u306f\u30af\u30e9\u30a6\u30c9\u578b\u55b6\u696d\u652f\u63f4\u30b7\u30b9\u30c6\u30e0\u3067\u4e16\u754cNo.1\u306eSFA\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u898b\u8fbc\u307f\u9867\u5ba2\u3084\u5546\u8ac7\u306e\u7ba1\u7406\u30fb\u55b6\u696d\u6d3b\u52d5\u306e\u8a18\u9332\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u6a5f\u80fd\u304c\u642d\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u7d71\u5408\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>Salesforce\u306f\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u767a\u898b\u304b\u3089\u53d7\u6ce8\u30fb\u58f2\u4e0a\u56de\u53ce\u307e\u3067\u306e\u55b6\u696d\u6d3b\u52d5\u3092\u512a\u308c\u305f\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u3092\u5b9f\u884c\u3067\u304d\u308b\u3053\u3068\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>Excel\u306e\u30b7\u30fc\u30c8\u7ba1\u7406\u3067\u306f\u5b9f\u73fe\u56f0\u96e3\u306a\u4e00\u6c17\u901a\u8cab\u306a\u9867\u5ba2\u7ba1\u7406\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Salesforce\u3067\u306f\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u5165\u529b\u3059\u308b\u3068\u30c7\u30fc\u30bf\u3092\u30b3\u30f3\u30d0\u30fc\u30c8\u3057\u3066\u53d6\u5f15\u5148\u9867\u5ba2\u3068\u3057\u3066\u6271\u308f\u308c\u3001\u53d6\u5f15\u5148\u8cac\u4efb\u8005\u3084\u5546\u8ac7\u306a\u3069\u306e\u60c5\u5831\u304c\u975e\u5e38\u306b\u6271\u3044\u3084\u3059\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>ABM\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u8ab2\u984c\u3068\u306f<\/h2>\n<p>&nbsp;<\/p>\n<p>ABM\u30c4\u30fc\u30eb\u306e\u5229\u4fbf\u6027\u306b\u3064\u3044\u3066\u306f\u3054\u7406\u89e3\u3044\u305f\u3060\u3051\u305f\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u7ae0\u3067\u306f\u5b9f\u969b\u306b\u5c0e\u5165\u3059\u308b\u969b\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u4eca\u5f8c\u306e\u8ab2\u984c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">ABM\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" title=\"writing, pen, man\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/57e1d14a4354ae14f6da8c7dda79367a1c37d7e75b4c704c7c267ed09e4bc759_1280.jpg\" alt=\"writing, pen, man\" width=\"1280\" height=\"\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>ABM\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30ea\u30c3\u30c8\u306fABM\u306b\u3088\u3063\u3066<strong>\u7a4d\u6975\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u30ea\u30fc\u30c9\u3068\u305d\u3046\u3067\u306f\u306a\u3044\u30ea\u30fc\u30c9\u306e\u9078\u5225\u304c\u5bb9\u6613\u306b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u500b\u5225\u306e\u4f01\u696d\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>ABM\u5c0e\u5165\u306b\u5411\u3044\u3066\u3044\u308b\u4f01\u696d\u3068\u306f\u91cd\u70b9\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u305f\u3044\u9867\u5ba2\u304c\u3042\u308a\u3001\u5927\u53e3\u9867\u5ba2\u3092\u6301\u3063\u3066\u3044\u308b\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u7279\u5b9a\u306e\u9867\u5ba2\u3068\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3057\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4f01\u696d\u306f\u5c0e\u5165\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"text-decoration: underline;\">ABM\u306e\u8ab2\u984c<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>ABM\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u8ab2\u984c\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>ABM\u3078\u306e\u53d6\u308a\u7d44\u307f\u3092\u958b\u59cb\u3057\u3066\u304b\u3089\u904b\u7528\u304c\u8ecc\u9053\u306b\u4e57\u308b\u307e\u3067\u3001\u305d\u308c\u3092\u55b6\u696d\u90e8\u9580\u306b\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u4e2d\u306b\u306f\u7406\u89e3\u3057\u3066\u304f\u308c\u306a\u3044\u30bb\u30fc\u30eb\u30b9\u30d1\u30fc\u30bd\u30f3\u3082\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u969b\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3068\u55b6\u696d\u90e8\u9580\u306e\u9023\u643a\u304c\u5927\u5207\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5546\u6750\u306e\u5358\u4fa1\u304c\u4f4e\u304f\u3001<strong>\u53d6\u5f15\u793e\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u58f2\u4e0a\u3092\u4e0a\u3052\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306f\u5411\u3044\u3066\u3044\u307e\u305b\u3093\u3002<\/strong><\/p>\n<p>\u307e\u305f\u9867\u5ba2\u3067\u3042\u308b\u53d6\u5f15\u5148\u4f01\u696d\u306b\u7a93\u53e3\u304c\u3072\u3068\u3064\u3057\u304b\u306a\u3044\u5c0f\u898f\u6a21\u4f01\u696d\u306e\u5834\u5408\u306b\u306f\u3001ABM\u3092\u5c0e\u5165\u3057\u3066\u3082\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>ABM\u306b\u306f\u30c8\u30c3\u30d7\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304c\u91cd\u8981<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2020\/09\/57e0d24b4254a514f6da8c7dda79367a1c37d7e75b4c704f752f72d5914ec05b_1280.jpg\" alt=\"\u673a\" width=\"1280\" height=\"851\" 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