{"id":1427,"date":"2019-02-05T19:03:12","date_gmt":"2019-02-05T10:03:12","guid":{"rendered":"https:\/\/geekly.co.jp\/column\/?p=1427"},"modified":"2024-10-30T16:11:10","modified_gmt":"2024-10-30T07:11:10","slug":"1902_008","status":"publish","type":"post","link":"https:\/\/www.geekly.co.jp\/column\/cat-webgame\/1902_008\/","title":{"rendered":"SSP\u30fbDSP\u30fbDMP\u3063\u3066\u4f55\uff1f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u790e\u77e5\u8b58\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\uff01"},"content":{"rendered":"<h2>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-72098\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/10\/g768ea635f7121a586f112dfc4c34344bed38c99390313e0a5fdd811bceea62ae1aebc81da6312ac1c2f16ec467960b7f_640-e1666770916936.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/10\/g768ea635f7121a586f112dfc4c34344bed38c99390313e0a5fdd811bceea62ae1aebc81da6312ac1c2f16ec467960b7f_640-e1666770916936.png 640w, https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/10\/g768ea635f7121a586f112dfc4c34344bed38c99390313e0a5fdd811bceea62ae1aebc81da6312ac1c2f16ec467960b7f_640-e1666770916936-300x169.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\u00a0<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001<strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30f3\u30cd\u30eb<\/strong>\u3092\u901a\u3058\u305f\u5ba3\u4f1d\u30fbPR\u3068\u53ce\u96c6\u3057\u305f\u81a8\u5927\u306a\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u306a\u3069\u304b\u3089\u3001\u884c\u52d5\u4e88\u6e2c\u3084\u8208\u5473\u3092\u6301\u3064\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3092\u5206\u6790\u3057\u3088\u308a<strong>\u52b9\u7387\u7684\u3067\u52b9\u679c\u7684\u306a\u8ca9\u58f2\u6226\u7565\u3092\u305f\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u624b\u6cd5<\/strong>\u306e\u4e8b\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30f3\u30cd\u30eb\u3068\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u767a\u9054\u3057\u3066\u3067\u304d\u305f\u8a00\u8449\u3067\u3001\u304a\u5e97\u306a\u3069\u306b\u76f4\u63a5\u8cfc\u5165\u3059\u308b\u65b9\u3068\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8cfc\u5165\u3059\u308b\u65b9\u3067\u5206\u3051\u3066\u3044\u305f\u6226\u7565\u3092\u898b\u76f4\u3059\u305f\u3081\u306b\u3001\u4e21\u65b9\u304b\u3089\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3092\u5206\u3051\u3066\u8003\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6642\u306b\u306f\u30c7\u30fc\u30bf\u3092\u5408\u308f\u305b\u3066\u8003\u3048\u3066<strong>\u3069\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u3082\u6d3b\u304b\u3057\u3001\u6700\u9069\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u3066\u3044\u304f\u3068\u3044\u3046\u624b\u6cd5<\/strong>\u306e\u4e8b\u3092\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e97\u8217\u3067\u3057\u304b\u8cb7\u308f\u306a\u3044\u3001\u30cd\u30c3\u30c8\u3067\u3057\u304b\u8cb7\u308f\u306a\u3044\u3068\u8a00\u3063\u305f\u7dda\u5f15\u304d\u304c\u3042\u307e\u308a\u306a\u304f\u306a\u308a\u3001\u52b9\u7387\u7684\u306a\u65b9\u3067\u8cfc\u5165\u3059\u308b\u65b9\u304c\u5897\u3048\u305f\u305f\u3081\u5fc5\u8981\u306b\u306a\u3063\u305f\u8003\u3048\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>Web<\/u><u>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Web\u3092\u5229\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u3058\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u3082\u3044\u307e\u3059\u304c\u3001\u5b9f\u306f\u5c11\u3057\u9055\u3044\u307e\u3059\u3002<\/p>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<strong>Web\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u3067\u3001Web\u4e0a\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u89b3\u5bdf\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308c\u3070\u8cfc\u8cb7\u306b\u7e4b\u304c\u308b\u304b\u3092\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u5206\u6790\u3057\u3066\u3044\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306fWeb\u3082\u5229\u7528\u3057\u307e\u3059\u304c\u3001\u30ea\u30a2\u30eb\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u5e97\u8217\u8ca9\u58f2\u306a\u3069<strong>Web\u3067\u306f\u306a\u3044\u90e8\u5206\u3067\u306e\u30c7\u30fc\u30bf\u3082\u4f75\u305b\u3066\u6d3b\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong>\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u969b\u306eWeb\u5206\u6790\u306e\u90e8\u5206\u306e\u307f\u3068\u8a00\u3063\u305f\u5f62\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-69314\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/08\/gaf78d6fc01a95cb5b75834aeacf110b0b6704e834cac66629a4f09341a2826a24b660e7672ae7a018570c9a1513d8c13_640-1-e1660528590578.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/08\/gaf78d6fc01a95cb5b75834aeacf110b0b6704e834cac66629a4f09341a2826a24b660e7672ae7a018570c9a1513d8c13_640-1-e1660528590578.png 640w, https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2022\/08\/gaf78d6fc01a95cb5b75834aeacf110b0b6704e834cac66629a4f09341a2826a24b660e7672ae7a018570c9a1513d8c13_640-1-e1660528590578-300x169.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\u00a0<\/p>\n<p>\u3067\u306f\u305d\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u306a\u305c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u3084\u306f\u308a\u5148\u307b\u3069\u3082\u8a00\u3063\u305f\u901a\u308a<strong>Web\u306e\u666e\u53ca<\/strong>\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>Web\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u4eca\u307e\u3067\u306f\u3001\u5e97\u8217\u306b\u884c\u3063\u3066\u5546\u54c1\u306e\u4e8b\u3092\u805e\u304d\u8cfc\u5165\u3059\u308b\u3068\u3044\u30461\u30d1\u30bf\u30fc\u30f3\u306e\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u3060\u3063\u305f\u306e\u304c\u3001\u8cfc\u5165\u524d\u306b\u30cd\u30c3\u30c8\u3067\u5546\u54c1\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u30fbEC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u3059\u308b\u7b49\u3001\u30cd\u30c3\u30c8\u306e\u4e16\u754c\u3092\u5229\u7528\u3057\u3066\u306e\u8cfc\u5165\u3084\u30cd\u30c3\u30c8\u306e\u4e16\u754c\u3060\u3051\u3067\u5b8c\u7d50\u3067\u304d\u308b\u72b6\u6cc1\u304c\u751f\u307e\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u5e97\u982d\u3067\u306e\u5ba3\u4f1d\u3060\u3051\u3067\u306f\u6d88\u8cbb\u306b\u3064\u306a\u304c\u308a\u306b\u304f\u3044\u72b6\u614b\u306b\u3042\u308a\u3001Web\u306e\u4e16\u754c\u3067\u306e\u5ba3\u4f1d\u306a\u3069\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u30b9\u30de\u30db\u306e\u666e\u53ca<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>Web\u306e\u666e\u53ca\u306e\u4e2d\u3067\u3082\u30b9\u30de\u30db\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u304c\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u3092\u5927\u304d\u304f\u9ad8\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b9\u30de\u30db\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001<strong>\u8ab0\u3082\u304c\u3069\u3053\u3067\u3082\u69d8\u3005\u306a\u60c5\u5831\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u5e97\u8217\u3067\u5546\u54c1\u3092\u76ee\u306e\u524d\u306b\u3057\u3066\u30b9\u30de\u30db\u3067\u4fa1\u683c\u6bd4\u8f03\u3084\u5546\u54c1\u306e\u53e3\u30b3\u30df\u306a\u3069\u3092\u898b\u306a\u304c\u3089\u8cfc\u5165\u3092\u691c\u8a0e\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3057\u3001\u5b9f\u5e97\u8217\u304c\u958b\u3044\u3066\u3044\u306a\u3044\u591c\u4e2d\u306e\u6642\u9593\u3067\u3082\u7c21\u5358\u306b\u5546\u54c1\u304c\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30b9\u30de\u30db\u306e\u767b\u5834\u306b\u3088\u308a<strong>Web\u304c\u4eba\u3005\u306e\u751f\u6d3b\u3068\u5bc6\u63a5\u306b\u306a\u308a<\/strong>\u3001\u5b9f\u5e97\u8217\u3067\u306e\u8ca9\u58f2\u306b\u3082\u76f4\u63a5\u7684\u306b\u95a2\u4fc2\u3057\u3066\u304f\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u3064\u307e\u308a\u5e97\u8217\u3067\u53d6\u308c\u308b\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30c7\u30b8\u30bf\u30eb\u3067\u53d6\u308b\u30c7\u30fc\u30bf\u3082\u6d3b\u304b\u3055\u306a\u3051\u308c\u3070\u6d88\u8cbb\u8005\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u9001\u308b\u3053\u3068\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u304d\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Web\u306e\u5b58\u5728\u304c\u5bc6\u63a5\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u4e8b\u306f\u3001\u305d\u308c\u3060\u3051Web\u4e0a\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u304c\u96c6\u307e\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u308f\u3051\u306a\u306e\u3067\u3001Web\u3067\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3048\u3070\u3088\u308a<strong>\u52b9\u7387\u7684\u306b\u9ad8\u7cbe\u5ea6\u306a\u5206\u6790\u304c\u53ef\u80fd<\/strong>\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u52b9\u7387\u7684\u3067\u9ad8\u7cbe\u5ea6\u306a\u5206\u6790\u304c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306a\u3089\u4f7f\u308f\u306a\u3044\u624b\u306f\u306a\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<p>&nbsp;<\/p>\n<div class=\"entry_link\"><a href=\"\/entry\/\">\u7121\u6599\u8ee2\u8077\u76f8\u8ac7\u306b\u767b\u9332\u3057\u3066SSP\u3084DSP\u306e\u77e5\u8b58\u3092\u6d3b\u304b\u305b\u308b\u4f1a\u793e\u306b\u8ee2\u8077\u3057\u3088\u3046<\/a><\/div>\n<h2>SSP\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-90840\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/09\/gc985e5c7276e413d4709898542ca03cef82315943a4d4db60374e5ded47b3a9f02b077506b7821618a5761bc7a662e12_640-e1730264569214.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/09\/gc985e5c7276e413d4709898542ca03cef82315943a4d4db60374e5ded47b3a9f02b077506b7821618a5761bc7a662e12_640-e1730264569214.png 640w, https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/09\/gc985e5c7276e413d4709898542ca03cef82315943a4d4db60374e5ded47b3a9f02b077506b7821618a5761bc7a662e12_640-e1730264569214-300x169.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\u00a0<\/p>\n<p>\u3067\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u5206\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u4eca\u56de\u306e\u672c\u984c\u3067\u3082\u3042\u308bSSP\u30fbDSP\u30fbDMP\u306e\u89e3\u8aac\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306fSSP\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001\u3053\u308c\u306fSupply Side Platform\uff08\u30b5\u30d7\u30e9\u30a4 \u30b5\u30a4\u30c9 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u8a9e\u3067<strong>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u5a92\u4f53\u306e\u53ce\u76ca\u6700\u5927\u5316<\/strong>\u3092\u76ee\u7684\u3068\u3057\u305f\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u81ea\u5206\u306eWeb\u30b5\u30a4\u30c8\u306e\u5e83\u544a\u67a0\u3092\u3044\u304f\u3089\u3067\u3069\u3093\u306a\u76f8\u624b\u306b\u58f2\u308a\u305f\u3044\u304b\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u3088\u308a\u53ce\u76ca\u6027\u306e\u9ad8\u3044\u5e83\u544a\u304c\u81ea\u52d5\u3067\u914d\u4fe1\u3055\u308c<strong>\u904b\u7528\u30b3\u30b9\u30c8\u524a\u6e1b<\/strong>\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u4ed5\u7d44\u307f<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>SSP\u306e\u4ed5\u7d44\u307f\u3068\u3057\u3066\u306f\u3001\u5148\u307b\u3069\u8a71\u3057\u305f\u901a\u308a\u5e83\u544a\u67a0\u3092\u3044\u304f\u3089\u3067\u3069\u3093\u306a\u76f8\u624b\u306b\u8a2d\u5b9a\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u9023\u643a\u3059\u308bDSP\u3092\u901a\u3058\u3066\u5e83\u544a\u5165\u672d\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u3063\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>DSP\u306b\u3064\u3044\u3066\u306f\u5f8c\u3067\u6539\u3081\u3066\u8aac\u660e\u3059\u308b\u306e\u3067\u3053\u3053\u3067\u306f\u8a73\u3057\u3044\u8aac\u660e\u3092\u7701\u304d\u307e\u3059\u304c\u3001\u305d\u306eDSP\u306e\u4e2d\u304b\u3089\u6700\u9ad8\u5165\u672d\u984d\u304b\u3064\u3001\u81ea\u8eab\u304c\u8a2d\u5b9a\u3057\u305f\u6700\u4f4e\u5165\u672d\u984d\u3092\u4e0a\u56de\u308b\u5e83\u544a\u4e3b\u306e\u5e83\u544a\u304c\u63b2\u8f09\u3055\u308c\u308b\u3068\u3044\u3046\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u6d3b\u7528\u6cd5<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>\u6d3b\u7528\u6cd5\u3068\u3057\u3066\u306f\u3001\u5e83\u544a\u306e\u6700\u5927\u53ce\u76ca\u3092\u52b9\u7387\u7684\u306b\u5f97\u308b\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u4e00\u756a\u306e\u65b9\u6cd5\u3067\u3059\u304c\u3001\u4eba\u6c17\u304c\u306a\u304f\u5e83\u544a\u5358\u4fa1\u304c\u4f4e\u3044\u5e83\u544a\u67a0\u3092\u7279\u5b9a\u306e\u5e83\u544a\u4e3b\u306b\u3081\u304c\u3051\u3066\u516c\u958b\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u4e92\u3044\u306b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308c\u3070<strong>\u5e83\u544a\u67a0\u5358\u4fa1\u306e\u30a2\u30c3\u30d7\u3092\u56f3\u308b<\/strong>\u3053\u3068\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>DSP\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-90534\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/09\/g1d1cfe5c241817304e7933937536e6b847582a9ab005b81b63f9468e0cf6e76e1f6d833ccf189e17e0f54613860256cc_640-e1730189981523.jpg\" alt=\"\" width=\"800\" height=\"450\" \/>\u00a0<\/p>\n<p>\u6b21\u306bDSP\u3067\u3059\u304c\u3001\u3053\u308c\u306fDemand-Side Platform\uff08\u30c7\u30de\u30f3\u30c9\u3000\u30b5\u30a4\u30c9\u3000\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u79f0\u3067\u3001<strong>\u5e83\u544a\u51fa\u7a3f\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/strong>\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u5148\u307b\u3069\u7d39\u4ecb\u3057\u305fSSP\u3068\u5bfe\u306e\u95a2\u4fc2\u306b\u3042\u308b\u3082\u306e\u3067\u3001\u30bb\u30c3\u30c8\u3067\u4f7f\u3046\u3053\u3068\u306b\u3088\u3063\u3066<strong>\u76f8\u4e57\u52b9\u679c\u3092\u751f\u3080<\/strong>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u3089\u308c\u308b\u7406\u7531\u3068\u3057\u3066\u306f\u3001\u8a2a\u554f\u8005\u306e\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8da3\u5473\u55dc\u597d\u30fb\u884c\u52d5\u5c65\u6b74\u3068\u8a00\u3063\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u305d\u306e\u4eba\u306b\u5408\u3063\u305f\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u4ed5\u7d44\u307f<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>\u4ed5\u7d44\u307f\u3068\u3057\u3066\u306f\u5148\u307b\u3069\u7d39\u4ecb\u3057\u305fSSP\u3068\u9006\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>SSP\u304cDSP\u306b\u5bfe\u3057\u3066\u3001\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8da3\u5473\u55dc\u597d\u30fb\u884c\u52d5\u5c65\u6b74\u306a\u3069\u306e\u30c7\u30fc\u30bf\u3092\u5143\u306b\u30aa\u30fc\u30af\u30b7\u30e7\u30f3\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u51fa\u3057\u307e\u3059\u3002<\/p>\n<p>\u3046\u3061\u306e\u30b5\u30a4\u30c8\u306f\u3001\u3053\u3046\u3044\u3046\u4eba\u304c\u826f\u304f\u6765\u308b\u304b\u3089\u3053\u3046\u3044\u3046\u4eba\u306b\u9700\u8981\u304c\u3042\u308b\u5e83\u544a\u3092\u8f09\u305b\u305f\u3089\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3044\u3044\u3067\u3059\u3088\u3068\u8a00\u3063\u305f\u5f62\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u5bfe\u3057\u3066DSP\u306f\u5165\u672d\u3092\u3057\u3066\u3001\u843d\u672d\u3092\u3059\u308b\u4e8b\u304c\u3067\u304d\u305f\u3089\u516c\u958b\u3068\u8a00\u3063\u305f\u5f62\u306e\u5faa\u74b0\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u6d3b\u7528\u6cd5<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>\u6d3b\u7528\u6cd5\u3068\u3057\u3066\u306f\u3084\u306f\u308a\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u826f\u3044\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u3044\u3044\u5e83\u544a\u3092\u914d\u4fe1\u3067\u304d\u308b\u7406\u7531\u3068\u3057\u3066\u306f\u3001<strong>\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u6210\u679c\u7387\u306e\u9ad8\u305d\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u914d\u4fe1\u3059\u308b\u300d\u300c\u985e\u4f3c\u30e6\u30fc\u30b6\u30fc\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u300d\u300c\u904b\u7528\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u300d<\/strong>\u306e3\u70b9\u304c\u3042\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>DMP\u3068\u306f\uff1f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-91236\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/10\/g318c2b92259ac18ad627243a47bcad4ae13261d4be47e0ba805135fe6bf199af25feda8c6356f991809d2ae68758df9f_640-e1730251030788.png\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/10\/g318c2b92259ac18ad627243a47bcad4ae13261d4be47e0ba805135fe6bf199af25feda8c6356f991809d2ae68758df9f_640-e1730251030788.png 640w, https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/10\/g318c2b92259ac18ad627243a47bcad4ae13261d4be47e0ba805135fe6bf199af25feda8c6356f991809d2ae68758df9f_640-e1730251030788-300x169.png 300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\u00a0<\/p>\n<p>\u6700\u5f8c\u306bDMP\u306b\u3064\u3044\u3066\u3067\u3059\u304c\u3001Data Management Platform\uff08\u30c7\u30fc\u30bf\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff09\u306e\u7565\u79f0\u3067\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u69d8\u3005\u306a\u30b5\u30fc\u30d0\u30fc\u30c7\u30fc\u30bf\u3084\u81ea\u793e\u306e\u30ed\u30b0\u30c7\u30fc\u30bf\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u53ca\u3073\u5206\u6790\u3092\u3057\u3066\u3001<strong>\u6700\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3092\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/strong>\u3067\u3059\u3002<\/p>\n<p>\u305d\u3093\u306aDMP\u306f<strong>\u300c\u30aa\u30fc\u30d7\u30f3DMP\u300d<\/strong>\u3068<strong>\u300c\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u300d<\/strong>\u306e2\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u30aa\u30fc\u30d7\u30f3DMP<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>\u30aa\u30fc\u30d7\u30f3DMP\u306f\u30af\u30e9\u30a6\u30c9\u578b\u306e\u30c7\u30fc\u30bf\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u7279\u6027\uff08\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u8208\u5473\u95a2\u5fc3\u30fb\u8da3\u5473\u55dc\u597d\uff09\u7b49\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u3092\u4e8b\u696d\u8005\u9593\u3067\u4ea4\u63db\u958b\u793a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8DMP\u306f\u3001\u30aa\u30fc\u30d7\u30f3DMP\u306e\u9818\u57df\u3067\u3042\u308b\u5916\u90e8\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30c7\u30fc\u30bf\u306b\u4f01\u696d\u72ec\u81ea\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u5408\u308f\u305b\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30af\u30e9\u30a6\u30c9\u578b\u3067\u306f\u306a\u304f\u4f01\u696d\u5074\u304c\u30c7\u30fc\u30bf\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><u>\u6d3b\u7528\u6cd5<\/u><\/h3>\n<p>&nbsp;<\/p>\n<p>DMP\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u81ea\u793e\u306e\u9867\u5ba2\u60c5\u5831\u3060\u3051\u3067\u306f\u5206\u6790\u304c\u96e3\u3057\u3044\u4e8b\u306b\u5bfe\u3057\u3066\u3001Web\u4e0a\u306e\u69d8\u3005\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u305f\u308a\u3001\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u4e8b\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u52b9\u7387\u7684\u304b\u3064\u9ad8\u7cbe\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u4e8b\u304c\u53ef\u80fd\u306b\u306a\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u6700\u5f8c\u306b<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-86834\" src=\"https:\/\/www.geekly.co.jp\/column\/wp-content\/uploads\/2024\/04\/-e1730272247489.png\" alt=\"\" width=\"800\" height=\"451\" \/>\u00a0<\/p>\n<p>\u4eca\u56de\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3084\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308bSSP\u30fbDSP\u30fbDMP\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u3067\u60c5\u5831\u304c\u3042\u3075\u308c\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u306f\u975e\u5e38\u306b\u9ad8\u304f\u5fc5\u8981\u4e0d\u53ef\u6b20\u306a\u30e2\u30ce\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u4f34\u3044\u9867\u5ba2\u62e1\u5927\u30fb\u58f2\u4e0a\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306b\u306fWeb\u4e0a\u3067\u306e\u5e83\u544a\u63b2\u8f09\u304c\u5fc5\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SSP\u30fbDSP\u30fbDMP\u3092\u3046\u307e\u304f\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u52b9\u7387\u7684\u304b\u3064\u9ad8\u7cbe\u5ea6\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u4e8b\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u4f7f\u3048\u305d\u3046\u306a\u6a5f\u4f1a\u304c\u3042\u3063\u305f\u3089\u662f\u975e\u7a4d\u6975\u7684\u306b\u8a66\u3057\u3066\u307f\u3066\u4e0b\u3055\u3044\u306d\u3002<\/p>\n<p>\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u3044\u305f\u3060\u304d\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3057\u305f\u3002<\/p>\n<div class=\"entry_link\"><a href=\"\/entry\/\">\u7121\u6599\u8ee2\u8077\u76f8\u8ac7\u306b\u767b\u9332\u3057\u3066DMP\u306e\u77e5\u8b58\u3092\u6d3b\u304b\u305b\u308b\u4f1a\u793e\u306b\u8ee2\u8077\u3057\u3088\u3046<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u8fd1\u5e74\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u30b5\u30fc\u30d3\u30b9\u3082\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3068\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u6642\u4ee3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4eca\u56de\u306f\u305d\u3093\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3059\u308b\u4e0a\u3067\u4f55\u304b\u3068\u3088\u304f\u805e\u304f\u3001SSP\u30fbDSP\u30fbDMP\u3068\u306f\u3069\u3046\u3044\u3046\u3082\u306e\u306a\u306e\u304b\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":87349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[364],"tags":[220,219,218,221,136,2748],"class_list":["post-1427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cat-webgame","tag-dmp","tag-dsp","tag-ssp","tag-221","tag-136","tag-2748"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/posts\/1427"}],"collection":[{"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/comments?post=1427"}],"version-history":[{"count":6,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/posts\/1427\/revisions"}],"predecessor-version":[{"id":91824,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/posts\/1427\/revisions\/91824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/media\/87349"}],"wp:attachment":[{"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/media?parent=1427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/categories?post=1427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.geekly.co.jp\/column\/wp-json\/wp\/v2\/tags?post=1427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}